Product summary and Analysis Final Draft : RTX. IT’S ON.

 NVIDIA's RTX 30 Series’s webpage, "GeForce RTX 30 Series Graphics Cards: The Ultimate Play" (2020)  introduces the new product, GeForce RTX 3090 with new features and improved specifications on a graphics processing units (GPU) to help consumers achieve faster and higher quality graphical rendering on desktops/workstations. The main use of the GeForce RTX 3090 is to help consumers such as creators and gamers obtain the best work and game rendering performance on a computer with features including NVIDIA DLSS, NVIDIA Broadcast and HDMI 2.1 support. The GeForce RTX 3090 features the world’s first support for HDMI 2.1 on a GPU (NVIDIA, 2020), an 87% increase in graphic rendering performance (UserBenchmark, n.d.) and the features mentioned above are the reasons why the GeForce RTX 3090 is more popular compared to similar GPUs in the market.

 

One of the main features of the GeForce RTX 3090 is NVIDIA DLSS ( Deep Learning Super Sampling) which utilises a deep learning neural network to render a game at a lower resolution than what is displayed, upscaling it to the monitor's resolution of up to 8K with the 328 dedicated Tensor Core AI processors. This neural network uses NVIDIA's supercomputer to increase the effectiveness of its AI model (NVIDIA, 2020), hence increasing the frame rates and better quality graphics for users. Users are also able to select different quality modes to balance their quality and performance according to their preferences. NVIDIA states that "The GeForce RTX 3090 is the world’s first graphics card that lets you play, capture, and watch in 8K HDR." (Burnes, 2020). This means that with NVIDIA DLSS, 10496 NVIDIA CUDA® Cores and 24 GB of GDDR6X memory for graphical rendering in this graphics card, creators and gamers would be able to stream and play contents at the same time without using a separate capture card and worrying about stuttering and insufficient memory problems (Burnes, 2020). Therefore, the GeForce RTX 3090 delivers reduced rendering time and with an increase of 87% in graphic rendering performance (UserBenchmark, n.d.), gaining more popularity compared to its rivals such as AMD Radeon (AMD, n.d.).

 

Another main feature of the GeForce RTX 3090 is the NVIDIA Broadcast application which uses AI-powered features to enhance content quality and performance for the user. NVIDIA states "NVIDIA Broadcast app takes your livestreams to the next level with powerful AI capabilities to improve audio and video quality with effects like virtual background, webcam auto frame and microphone noise removal."(NVIDIA, n.d.). The application can eliminate any background noise such as an alarm ringing and a dog barking from a microphone capture, which helped many content creators not to worry about the unnecessary background noises while streaming. (NVIDIA, n.d.). It is also capable of following head movements of the user to prevent the loss of focus during content streaming. Therefore, the R which its rivals have yet to achieve.

 

Another feature of the GeForce RTX3090 would be the HDMI 2.1 support that can finally display 8K graphical output with a single cable at a refresh rate of 60hz. Andrew stated that "GeForce RTX 30 Series GPUs are the first available to feature HDMI 2.1 support, for single cable output on 8K HDR TVs."(Burnes, 2020) which means that this feature is the world's first on a GPU. HDMI 2.0b or DisplayPort 1.4a support on previous generations of GeForce GPUs had limited bandwidth, so an 8K TV would need 4 HDMI 2.0 cables, or a DP-to-HDMI 2.1 converter. But now users will be able to connect to an 8K screen with only one HDMI 2.1 cable. Hence the GeForce RTX 3090 is more convenient to setup compared to rivals such as AMD GPUs with older HDMI supports (AMD, n.d.).

 

In summary, the GeForce RTX 3090 is combined with groundbreaking AI technologies such as NVIDIA DLSS, NVIDIA Broadcast and world's first GPU featuring HDMI 2.1 support. Users will get a first-class visual and real-world performance with NVIDIA DLSS and HDMI 2.1 support. NVIDIA Broadcast that helps users to achieve a great quality streaming experience with noise reduction and movement tracking feature. Hence, the features of the GeForce RTX 3090 give NVIDIA an advantage in terms of graphic rendering performance compared to other rivals in the market.

 

References:

Burnes (2020, September 01). "GeForce RTX 30 Series Graphics Cards: The Ultimate Play". https://www.nvidia.com/en-sg/geforce/news/introducing-rtx-30-series-graphics-cards/

 

NVIDIA. (n.d.). "RTX. IT’S ON.". https://www.nvidia.com/en-sg/geforce/rtx/

 

NVIDIA. (n.d.). "NVIDIA DLSS". https://www.nvidia.com/en-us/geforce/technologies/dlss/

 

UserBenchmark. (n.d). "Compare". https://gpu.userbenchmark.com/Compare/Nvidia-RTX-3090-vs-AMD-Radeon-VII/4081vs4035

 

AMD. (n.d.). "AMD Radeon Graphics Cards" https://www.amd.com/en/graphics/radeon-rx-graphics